Phytolon offers natural food colors, uniquely positioned to comply with the consumers needs for healthy food, and with the industry requirements for cost-efficiency and high quality. Phytolon leverages a novel and sustainable fermentation-based technology by which betalain natural colors are produced in a fermentation process of baker's yeast.
Tal Zeltzer
[email protected]
+972-733-229-579
https://www.phytolon.com/
We all eat with our eyes and the color of the food is a strong selling force. Yet, colors have been challenging the food industry for decades, especially with the growing consumers demand to replace the synthetic and harmful colors with natural alternatives. Currently, natural food colors are extracted from insects and plants produced by agriculture and farming, resulting in expensive, impure colors of compromised quality, and therefore not competitive with the synthetic and harmful colors in terms of cost and quality.
Phytolon revolutionizes the way food colors are made, and instead of using plants and farming, we use a sustainable technology based on yeast fermentation to produce top-quality, GMO-free natural food colors from the betalain family in a cost-efficient manner, without using plants at all. Betalains provide the color to the most beautiful flowers and fruits in natural like beetroot, dragon fruit and cactus pear, proving the entire spectrum between magenta through red and yellow. Our technology enables us to serves to the market new shades of betalains, exploiting their entire color range. By doing so, we provide not just a beautiful product but also a healthy one, since betalains are known and proven to be strong antioxidants and anti-inflammatory agents.
Producing natural colors with our sustainable technology offers a dramatic reduction in carbon footprint, water and land waste, as today not less than 8% of major crops in USA and Europe are exploited to provide food colors instead of food. Our natural colors are brighter and more stable than the currently used natural food colors in market, especially in challenging conditions like heat and light exposure. Phytolon colors are highly competitive in multiple food categories, including plant-based and cultured meat, which is an exponentially growing market with massive coloring requirements.
This is the era of biotechnology and fermentation, in which lands and water can be preserved, and food ingredients can all become natural, healthy, and sustainable.