We strive to offer the most grower-centric horticultural management platform through continuous innovation, user experience and exceptional customer support in order to optimise farming operations


Our Representatives

Roei Yaakobi

CEO, Tie Up Farming

CEO

Tie Up Farming

We are a fast-growing company. Currently the leading farm information management platform in Australia for the horticulture industry (fruit, nuts, and vegetables).

Tie Up Farming offers the only cloud-based end-to-end operations platform for the horticulture industry (fruit, nuts and vegetables), translating open-field farming into an accurate, yield-driven operation.

Our focus is on the executive team, farm manager and the field user in the horticulture agribusiness. We create one point of data capturing during the farming process enabling the data to be streamlined in the agribusiness.

Other than the control and command modules we utilise QR barcodes and RFID technology and integration to sensors on the farm to capture more data.

Our approach is to turn the farm and the packhouse into a factory-like operation. Tie Up Farming's approach is to manage mainly the human aspect rather than be an agronomical decision-making tool which is what most platforms are focusing on. The human aspect includes chemicals and fertilizers and machinery maintenance, for example, and the impact on the yield is significant (mainly in the post-harvest production phase).

We utilize big data to provide insights to the agribusiness on how to optimize yield.