About Treetoscope

Treetoscope is a leader in precision orchard irrigation, offering growers a smart irrigation platform with highly accurate water application recommendations. Our groundbreaking ag-tech enables the unprecedented measurement of real-time actual water use of trees, an accurate indicator to optimize plant growth and productivity, and also to minimize inducing undesirable water stress.

The challenge

Irrigation is the most crucial factor in farming. Therefore, inaccurate estimation of the actual water needs leads to wastage of water, lower yields, fertilizer overuse, and negative impacts on the environment, on top of subsequent losses to growers’ profit lines.

To optimize irrigation, it is crucial to understand when and how much to irrigate.

Many ag-tech solutions aimed at addressing this problem, but all of them faced three major barriers - 

Price | Scalability | Value

Resulting in extremely low adoption rates.

The solution

Treetoscope offers growers a SaaS irrigation management solution, providing the most accurate water recommendations. Our platform incorporates a unique and proprietary Sap Flow sensor, including additional data to account for the dynamic soil, crop, and weather conditions along the growing season.

Treetoscope overcomes the three barriers, making irrigation recommendation services

Affordable | Scalable | Highly valuable

Our benefits

By using Treetoscope’s solution, growers can increase yield, save water, reduce the use of fertilizers and further reduce their expenses and increase their profit line.

Additional benefits of our technology are its sustainability, scalability, as well as the ability to better manage harvesting windows.

Market opportunity

The orchard irrigation market totals 12 M hectares, which equates to $ 1 Billion in annual sales.

It is a rapidly growing market, with an expected growth of 60% in the next 20 years.

To date, only less than 2% of the market has adopted precise irrigation technologies.

Business model

Treetocope targets different distribution channels: irrigation companies, growers, dealers and distributors, and data integrators.

Three annual package plans customers can choose from:

Basic API | Standard Plan | Premium Plan 

Testimonials

Dubi Raz, VP Agronomy at Netafim -

"Knowing the real-time water consumption of plants, SAP Flow, has the potential to revolutionize the precise irrigation world. Treetoscope is doing exactly that. We are currently running Treetoscope trials at Netafim, and the results are promising."

Yakir Preisler, PhD,  postdoctoral fellow at Harvard School of Engineering -

“The most important parameter for making good irrigation decisions is determining the real-time water consumption of plants (SAP Flow). After working with SAP Flow sensors for the last 12 years, I found that only few are actually using this technology due to technical and cost barriers. Treetocope pioneering technology provides farmers with a simple, reliable and scalable solution to this mystery, allowing them to optimize irrigation according to plants' actual needs with an easy-to-use and reliable sensor"