We Are PickApp

PickApp is a data-driven management and decision support solution that revolutionizes labor-intensive farming.

PickApp measures worker outputs throughout all farming seasons and accumulates data on an ongoing basis.

With PickApp, farm managers gain real-time data on a wide range of parameters, including picking volumes, specific worker output, workforce attendance, labor costs, picking rate, product quality, picking start times, picking durations, and more. All data is automatically analyzed and presented to farm managers on their devices, so that they can monitor labor progress in real-time, control their operations and make smarter decisions regarding workforce and activity deployment. In addition, PickApp's data enables farmers to conduct research analysis, such as comparisons between different strains.

PickApp is easy-to-use, offers end-to-end support and is fully customized to specific farming needs. Our clients report that thanks to PickApp, their worker outputs and product quality have all improved significantly. With PickApp, farmers are finally free to focus on growth – with minimal distractions.

Mission & Vision

PickApp is dedicated to providing farmers with a lean and robust product that will help them digitize their farming operations. By gaining better control and using advanced measurement tools, we aim to empower our clients to make real-time decisions that will positively affect their business and facilitate growth.

PickApp is currently building one of the world's largest farm-activity data banks. Our vision is to use the vast amounts of data we've accumulated to support the AI based farming of the future – and to benefit the global farming industry.

Our Story - Designed by Farmers, for Farmers.

PickApp was founded in 2014 by three farmers who managed medium-sized labor-intensive farms, and who were constantly looking for ways to enhance their productivity. Aside from their farming background, PickApp's founders had another thing in common: they were all experienced engineers who were accustomed to thinking in terms of peak performance.

Viewing their operations from a data-driven standpoint, PickApp's founders eventually realized the need to leverage their hands-on expertise with labor data-activity. So, they partnered with the owner of a software house to design and develop an end-to-end tool that can measure farming activity and worker outputs. The result was PickApp.

Today, PickApp supports clients from Mexico, Spain, Israel and many more countries worldwide. Our clients include vegetable, spice, deciduous plant, berry, citrus tree and date growers – and our network keeps growing.