The Problem:

The need for sustainable, diverse and nutritional food sources to support the growing global population nutritional needs is dire. To avert an impending crisis, we must create food alternatives that are more ecological, sustainable, and cruelty free.

But we have to do it now, before it's too late.

The Solution:

By developing the alternative proteins sector, we can minimize the amount of land, water and natural resources used for food production, and significantly reduce the GHG and pollutant emissions of the food industry.

Israel is a powerhouse of innovation, and is a force to be reckoned with when it comes to alternative protein technology.

That is where MAF comes in - we believe that our role as ecosystem leaders lies in directly promoting and incentivizing local entrepreneurship in the alt. protein space.

Better Plate Accelerator Track:

The Modern Agriculture Foundation (MAF) is excited to announce the Better Plate Track, a unique alternative protein focused track within the MassChallenge Israel Core Accelerator 2022 Program.

The Better Plate track will serve as a platform for creating partnerships and networking with investors, mentors, organizations and influential parties in the local and global alternative proteins and sustainable foods ecosystems.

Through a unique competition-based and highly competitive accelerator model, selected startups and entrepreneurs who promote innovative, healthy, sustainable alternative food with significant business potential, will participate in a personally-tailored, zero-equity accelerator program.

Startup recruitment will begin later this year.

MAF is currently seeking companies, organizations and authorities to join as accelerator partners and sponsors.

For further detail, contact MAF's Operations Manager, Neta Rosenthal: [email protected]

Major Program Activities:

• Launching Israel’s first alternative protein foodtech accelerator
• Supporting, nurturing and growing new alternative protein start-ups
• Leading the local alternative protein community

Achievements:

Innovation & Entrepreneurship:

• Cultivated chicken feasibility study in Tel Aviv University
• Supported pre-seed funding of world's first cultivated poultry company
• Conducted in-house POC for 3D scalable texturization technology - successfully spun-off
• Pioneered the plan for alternative protein CMO industrial production facility

Act Local, Think Global:

• Published Alternative Proteins IL 2021 magazine - local ecosystem mapping & content for global exposure
• Authored review of alternative protein as a rising sector for IATI Life Science 2021 report
• Supported creation of Food Visionaries, Swiss nonprofit promoting of alternative proteins

Collaborative Community:

• Israel’s first cultured meat conference
• Israel's first alternative proteins technology seminar